It’s the study of how people actually decide and act in the real world — with limited time, attention and information — rather than how they say they will.

Most projects run between four and twelve weeks, depending on scope. We’ll give you a clear estimate after the first conversation.

Yes. What matters is that there’s a real behaviour you’re trying to change, not the size of the team.

We agree the behaviour we’re trying to shift up front, and how we’ll know it’s moved — so success is defined before we start, not rationalised afterwards.